With a lifetime of red-carpet misses, ranging from uncomfortably busty Guinevere gowns to something reminiscent of grandma's doily tablecloth, Disney princess Miley Cyrus hasn't exactly been fashion It Girl material, Until now,

The sleek and chic futuristic white dress white dress Cyrus wore to the People's Choice Awards on January 11 was so well-received it could single-handedly turn the star's fashion fortunes around, The dress was by David Koma, an American designer who shows in London and is so new to the fashion scene his website is still under construction,

When it comes to the red carpet, it's easy to think a beautiful dress is just that: a beautiful dress, But the right dress can be a game changer when it comes to how a celebrity is perceived and the career opportunities that follow summer dresses sale , And the wrong dress can mean this year's fresh young thing is forgotten by the time the Oscars red carpet is rolled up after the ceremony on February 26,

Some people get it, Actor Rooney Mara, for instance clearance prom dresses , has been appearing on red carpets in tough-yet-sexy black gowns by Nina Ricci and Roksanda Ilincic that have more than a hint of her Lisbeth Salander character in The Girl with the Dragon Tattoo, Berenice Bejo, on the other hand, has been blending into the background, wearing a series of blue gowns by Gucci and Elie Saab, each one indistinguishable from the last, and missing an opportunity to stand out, either on her own behalf or on behalf of her hit film The Artist, 80% off cheap wedding dresses - high end designer wedding dresses

''Some actresses don't understand that a great dress on the red carpet does have an impact,'' says Hal Rubenstein, fashion director of American In Style magazine and author of the new book 100 Unforgettable Dresses, ''They're just looking for the pretty dress, not the right dress.''

Compare Bejo with Marion Cotillard, another French ingenue who was a relative unknown when she burst on to the awards scene in 2008, Nominated for several film awards for playing Edith Piaf in the film La Vie En Rose, Cotillard was on a red-carpet merry-go-round similar to Bejo,

''When Cotillard was nominated, she wore one distinctive dress after another,'' Rubenstein says, ''La Vie En Rose wasn't a film that was going to be a big hit, yet she looked so distinctive, even the public who didn't see the film was asking 'Who is this woman,' Berenice Bejo is a lovely actress and a lovely woman but her clothing is generic, So, consequently, we're not noticing her.''

Emma Stone pulled off a red-carpet coup at last year's Golden Globes when she showed up in a simple coral Calvin Klein gown and white-blonde hair and upstaged everyone casual bridesmaid dresses casual bridesmaid dresses,

''She was a brand-new girl who had an unexpected hit in the kids' film Easy A,'' Rubenstein says, ''And when she showed up, it was like someone opened a window, She was so striking, it introduced her to an adult audience.'' In the year since, Stone has become a Hollywood and fashion-world darling, Last year she racked up Glamour, black summer dress black summer dress Elle, Teen Vogue and Vanity Fair magazine covers,

The dress Cyrus chose for the People's Choice Awards speaks volumes about where she would like her career to go, For the first time, she came across less as a hard-partying, trash-talking, summer dresses for wedding guest peace-sign flashing teen and more as a sophisticated, well-dressed, refined young woman,

''She's gotten a bad rap in the press,'' says stylist Simone Harouche, who has worked with Cyrus for three years, ''And I was sick of it, So I decided I was going to show people she is capable of being fashionable and grown up, not just this cutesy person.''

Cyrus could well be on her way to creating a new style identity for herself, But the perfect match of celebrity personality and dress is the exception, not the norm, as one could see from the sea of unremarkable dresses at the recent Golden Globe Awards, The reason, Not enough choices in some cases and too many in others,

''At this point, there are so many celebrities wanting dresses that it's becoming more and more difficult,'' says Harouche, who pulls together an average of 30 potential gowns a client per event, ''You see so much of the same thing because there are so many people and so many red-carpet events, And sometimes designers hold dresses back and say they are saving them for this event or this person.''

Los Angeles-based fashion designer Barbara Tfank, who has dressed Adele, Michelle Obama and others, knows firsthand the importance of matching the right personality to the right dress, In 1995, she worked with Prada to design the beaded lavender gown Uma Thurman wore to the Oscars when she was nominated for best supporting actress for Pulp Fiction,

''The difference in that dress and a lot of the dresses you see [on the red carpet] today is that it was designed for her,'' Tfank says, ''I was a costume designer at the time wedding jackets wedding jackets, And that dress was an amalgam of fashion and film in the way we approached its design.''

Tfank asked Thurman who she wanted to be that day, ''which is what costume designers do when they work on films, We decided on Grace Kelly meets Glinda the Good Witch from The Wizard of Oz, She felt at that moment those were the right icons for her.''

The lavender fabric was tested on camera to make sure the colour value worked and that the sequins showed up, Tfank says, ''Everything is under klieg lights [on the red carpet], so the colour value is diminished.'' If you wear a buff nude, it looks white,

''Everything fell together,'' she says, ''It was young, fresh and comfortable-looking, It was about Uma and her likes and dislikes and preferences, That dress didn't exist before, It came from my imagination, It was about building a character.''

The personal approach Tfank took with designing Thurman's gown was more reminiscent of celebrity dressing in the Golden Age of Hollywood, when the job fell to studio costume designers such as Edith Head and Helen Rose, Actors were under contract and it was in the studios' interest to create consistency in their images on-screen and off,

''As an actress, you fit a slot, you fit a type,'' Rubenstein says, ''Norma Shearer was the spotless heroine summer dresses for the beach summer dresses for the beach, Ava Gardner the temptress, And you dressed accordingly.''

But the studio system is long gone and now the red carpet is big business for the stars themselves and the designers who want to dress them, Part of an actor's career plan involves landing lucrative endorsement deals and advertising campaigns, and even a clothing collection, Which is why, more than ever, the objective on the red carpet should be to say; ''Look at me; I can make a fashion statement;''

Los Angeles Times

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